Increase Conversions and Revenue with CRO
CRO is the process of converting visitors of the website into potential customers. The full form is Conversion Rate Optimization and it is a system to optimize the desired actions like, availing services, buying a product, subscribing or signing up. To get a hold on CRO strategies, you need to have a deep understanding of how to navigate the visitors through your website and how to convince them to take the desired actions.
Conduct analysis to determine the engagement of visitors on your website. To create a high-quality user experience, locate the relevant information to prompt the customers for taking necessary actions. A crucial factor for CRO is the page speed and the page with slow loading speed fails to convert the audience into customers.
To hold the attention of visitors, content should also be impressive. With straightforward and relevant information, you can create awareness about your products and services simply. The call-to-action buttons should be prominently placed to lure the visitor because the appearance and placement have a major impact on the rate of conversions.
Difference between SEO and CRO
The end goals of CRO and SEO are very different. SEO aims to increase the traffic on the website and there is no preview of visitor’s interaction and engagement.
On the contrary, CRO aims to prompt visitors to engage and take desired actions on websites that result in converting into customers. CRO doesn’t get any impact on the number of visitors.
In the case of CRO, a complete A/B testing is done to find out the best version of the landing page that comes out with more conversions. In contrast to SEO, CRO not at all depends upon the off-page link building. In the same way, the keywords don’t play an important role in the case of CRO, instead, it has a main focus on the on-page optimization in both the aspects- content, and design. You might not know that CRO directly impacts the revenue whereas it is not the case in terms of SEO.
Another major difference between the two is that CRO doesn’t get affected by any changes in the search engine algorithms. On the other hand, even a small change in the search engine algorithm leads to major changes in the SEO strategy.
No comments:
Post a Comment