Digital PR is an evolving discipline. Over the years, we’ve developed from link builders to more rounded PRs and broader marketers. Yet more often than not, the way we see digital PR being judged revolves around links and the traditionally SEO based metrics from which our discipline was born.
I was recently invited to speak around this topic for Pint-Sized Marketing, a feeder event to the larger Learn Inbound which takes place in Ireland each year. Many thanks to Mark Scully for having me; you’ll find my slides and a write up of my talk below.
Digital PR was born from an SEO need
It’s no secret that link building is an integral part of any search campaign. In order to outrank our competitors, we must prove the credibility of our knowledge and of our brand — and the most tangible way Google has to do this right now is through links.
It’s no secret that link building is an integral part of any search campaign. In order to outrank our competitors, we must prove the credibility of our knowledge and of our brand — and the most tangible way Google has to do this right now is through links.
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